Increase Revenue
¨ Open up a virtual storefront that creates an additional sales channel
¨ Sell products online 24 hours a day, 7 days a week
¨ Introduce new products to the market faster
¨ Compete with big corporations based on service, price, and quality
¨ Capture the impulse buyer
¨ Accept credit card orders online in real time
¨ Optimize existing advertising (add a .com to ads directing customers to your dynamic, informative Web site)
¨ Expose your business to new markets you may not otherwise reach
¨ Establish credibility with potential customers Decrease Expenses
¨ Create an additional, inexpensive form of advertising that costs less than mail outs, phonebook ads, etc.
¨ Automate the sales process
¨ Eliminate costs typically associated with expanding sales--employees, rent, utilities, insurance, etc.
¨ Display your entire inventory without increasing warehousing costs
¨ Drop ship products to reduce inventory levels
¨ Reduce dependency/money spent on traditional advertising media
¨ Update documents and manuals online in one centralized location
¨ Replace mass mail marketing campaigns with bulk e-mail
¨ Make your marketing efforts highly targeted and efficient with e-mails through the Contact Manager and statistical tracking of promotions Improve Customer Service
¨ Provide fast, personalized service to customers
¨ Provide answers to frequently asked questions 24 hours a day
¨ Offer special packages or deals through your Web site
¨ Display testimonials from satisfied customers
¨ Send customers exclusive online coupons or discounts
¨ Allow customers to set appointments online
¨ Facilitate pro-active communication between you and your customers
¨ Respond to customers’ changing demands faster |
